East Coast Organics

Background

East Coast Organics is an award-winning organic farm and veg box delivery service just east of Edinburgh. Celebrated as Scottish Greengrocer of the Year and five years running in the Slow Food Awards, they supply the freshest seasonal produce to homes across Edinburgh and the Lothians — all grown with care for the environment and delivered emissions-free in electric vans.

The Challenge

Delivering over 1,500 boxes a week across a busy city requires precision. Managing a mix of standard and bespoke boxes while keeping deliveries on time in the city was complex, and efficiency was essential both in the packing shed and on the road.

The Solution

Moving to Growing Good gave East Coast Organics the tools to streamline this complexity. Standard boxes are packed quickly and accurately, while bespoke orders get the attention they need — all within a single system. The delivery route planner and driver app allow the team to adjust stops in real time, drag-and-drop drops, and skip locations if traffic causes delays, keeping city deliveries smooth and stress-free.

The Impact

The platform has delivered measurable results, with both average basket spend and sales up.

By combining organic expertise, thoughtful packing, and smart delivery tools, East Coast Organics continues to provide flexible, high-quality veg boxes at scale, while keeping operations efficient and sustainable.